FUTURES AND STRATEGY - WHY IT WORKS SO WELL.
The Balanced portfolio approach is used in planning for today, tomorrow, internal and external. Most organisations only plan for today and internal at a cost to tomorrow and external. Their planning is, therefore, unbalanced and out of sync, often leading to opportunities being over looked or missed out altogether, simply because they have not even been thought about or considered even though some evidence exists (emerging issues) that these changes will materialise.