Business Case for Futures Thinking

The business case for futures methodologies is that the futures tools and methodologies not only are challenging conventional business assumptions but they are also challenging the worldviews, myths and metaphors that created these assumptions in the first place. This allows new thinking, whilst not necessarily an easy experience, to emerge which holds tremendous potential for forward thinking organisations to significantly increase their innovation, through dialogue to co-evolve a desired emerging future as it occurs in the here-and-now as the ‘new’ strategy.